Channel & Partner
Program Development
A go-to-market strategy for your full portfolio of partners, with programs designed to drive pipeline and revenue.
How we build partner programs
Every element of a high-performing partner program — from strategy through quarterly review.
GTM Strategy & Business Plans
Define go-to-market strategy for your full partner portfolio. Establish business plans with partner execs and leaders, with clear give/gets on relationship expansion and new initiatives.
Joint Marketing & Campaigns
Coordinate joint marketing messaging and objectives for awareness and campaigns that produce leads and referrals.
Quarterly Business Reviews
Lead a cadence of communication that includes meaningful engagement — joint QBRs, newsworthy events, and escalations.
Scorecards & Dashboards
Own effective communication — scorecards, dashboards, highlights, events, and updates that drive your agenda to stakeholders and influencers.
Pipeline & Revenue Programs
Define relevant partner programs that drive pipeline and revenues. Negotiate give/gets on relationship expansion and in support of new initiatives.
Escalation Management
Lead a cadence that covers all aspects of the business — from joint quarterly business reviews to newsworthy events and escalations that move stakeholders.
The process
Assess your partner portfolio
Evaluate your current partner mix, identify gaps, and prioritize the relationships with the highest revenue potential.
Define give/gets
Negotiate clear expectations on both sides — what ZanPower brings, what the partner commits to, and how success is measured.
Build joint marketing
Coordinate messaging, campaigns, and co-marketing that produce qualified leads and referrals.
Run the quarterly review
Lead structured QBRs with partner leadership, track against plan, and escalate blockers before they become problems.
Report to stakeholders
Deliver scorecards and dashboards that give your leadership team a clear view of partner-driven pipeline and revenue.
Ready to build your partner pipeline?
Let's talk about your current partner portfolio and where the revenue opportunity is.
Book a strategy call